Daybreak
Bright roast · Whole bean · 250 g
A little sunshine for your first cup. Bright, lively coffee with a soft fruit finish.
Four simple steps. No special ceremony required. Just a little care between the bag and your cup.
Bright, balanced, bold or decaf. Start with the notes that sound good to you.
Keep beans whole until you need them. Match the grind to the way you brew.
Use fresh water. Adjust one thing at a time and let your own taste lead.
Take a seat. Share a cup. Keep the remaining beans sealed, cool and dry.

Grind just before brewing, then keep the rest sealed in a cool, dry place. Small habits make the everyday cup feel considered.
Build your ritualStart with the flavours you enjoy. Choose Daybreak for a brighter cup, House for balance, Midnight for depth or Slow Down for decaf.
Meet the coffeesYou do not need a complicated routine. Pick a method, use fresh water and change one thing at a time until the cup feels right.
Choose your methodCoffee belongs in the moments between the busy ones. Make a little time to sit, sip and enjoy the beginning of the day.
Make a little timeA touch finer, a little coarser, a slower pour. Let taste guide the next brew instead of chasing a perfect recipe.
Read the brew notesToffee and cacao notes, with all the comfort of the coffee ritual. Enjoy the pause whenever it fits your day.
Explore Slow Down
The first cup at home. A catch-up that runs a little longer. The quiet five minutes before everything starts.
However your day unfolds, make a little room for coffee. Find a roast you love and a ritual that feels like you.
Find your daily coffeeA little guidance for finding your roast, choosing a brewer and caring for your beans.
Explore brew notesHouse Blend is the balanced, everyday option. Try Daybreak for apricot and citrus notes, Midnight for a bolder cup, or Slow Down for decaf. Explore all four coffees.
Yes. The CoffeeX range is presented as 250 g whole-bean packs. Grind the amount you need just before brewing, with a setting suited to your brewer.
Keep the bag well sealed in a cool, dry cupboard, away from heat and sunlight. Only grind what you are about to use.
You can explore the same coffee with pour-over, French press, moka pot or espresso. Each brewer asks for a different grind and recipe. Start with its guidance, then adjust to taste.
Slow Down is the decaf member of this illustrative range, with toffee and cacao tasting notes. It keeps the coffee ritual at a gentler pace.
CoffeeX is a packaging and website concept. Blend names, tasting notes and pack sizes are illustrative. You can explore the designs and download the packaging artwork; there is no checkout.
Four coffees. Plenty of character. Find a little something for your next cup.