Website design concept
LOOM
A tactile textile studio concept with fabric studies, an illustrative homeware collection and a personal material brief.
My role
Design Direction & AI-Assisted Development
Development Method
- AI-directed design
- Local creative development
Technical Stack
- HTML
- CSS
- JavaScript
- Next.js
- GSAP
Project Category
- Textile studio website concept
- Scroll & interaction design
Overview
An illustrative textile and material-design studio concept. LOOM combines a deep green palette, Limelight display lettering, Montserrat body text and locally stored material photography. Visitors can browse fabrics and homewares, compare textures and save ideas to a downloadable brief. Collections, products and visit planning are concept content; photographs are material and interior references, with credits included in the demo.
How I Built It
Material direction
Built the studio’s visual identity around thread, texture, a deep green palette and contrasting display typography.
Exploration
Added fabric studies, product filters, collection transitions and a brief that collects a visitor’s material choices.
Delivery
Packaged local fonts, photographs, credits and supporting concept pages alongside the responsive experience and reduced-motion mode.
LOOM website concept
