1996
Desktop Publishing
Diploma
Diploma in Desktop Publishing.
From desktop publishing to digital products.
A life in design, illustration and motion.
Education
1996
Diploma
Diploma in Desktop Publishing.
2000
Diploma
Diploma in Web Design and Multimedia.
2000
Illustrator
Illustration for Learning Channel.
June 2002 – June 2003
Senior Designer
Senior Designer at Bandwidth.
June 2003 – March 2006
Studio Owner & Digital Designer
Owned K Designs and worked as a digital designer.
May – August 2005
Instructional Designer
Created NHS training templates.
March 2006 – March 2007
Web Designer
Web Designer at Synergy Corporate Technologies.
March 2007 – June 2008
Digital Designer · Pretoria
Digital work for Momentum Health, Nissan, Laipac Tech and other corporate clients.
September 2008 – July 2009
Web & Print Designer · Dubai
Sole digital designer, working on the Dubai Holding intranet, websites, print and pitch work.
January 2011 – Present
Creative Director, UX/UI Design & AI Workflows
Lead a studio team of five, working with clients and developers on websites, digital design and interactive prototypes.
Clarify requirements, set priorities and review design handoff and working builds. Built a Three.js website hero with Codex and designed and published Swag Studio, a Figma plugin.
January 2017 – Present
Co-founder & Design Lead
Designed thousands of original website layouts and templates, including commercial Divi and WooCommerce collections sold worldwide.
Created landing, shop, pricing and promotional pages, coordinated development and used customer support to guide improvements.
February 2020 – Present
Co-founder, Product Owner & Design Lead
Designed the WordPress builder interface, controls, flows, original icons and layout library across six responsive breakpoints.
Led feature planning and release reviews, designed global Style Cards, and tested GitHub branches locally with AI-assisted fixes for senior developer review.
April 2023
Public launch
Public launch of MaxiBlocks, following the product and design work that began in February 2020.
December 2024 – February 2025
UX/UI Designer & Animator
Independent, part-time contract. Designed mobile-first web interfaces, page templates, icons and interactive Figma prototypes within an established design system.
June 2025 – Present
UX/UI Designer, Illustrator & Motion Designer
Contract managed by WP Den. Designed a responsive learning website with reusable Figma components and thirteen grade identities.
Created educational screen content, broadcast intros and outros, and motion assets for the learning platform.
August 2025 – Present
UX/UI Designer & Animator
Returned on an independent, part-time contract after the December 2024–February 2025 engagement.
Create mobile-first interfaces, SVG animation and functional AI-assisted prototypes, adapting approved flows for desktop.
Alongside these chapters: Studio UI, an independent Figma design system, and eight animated SVGs for a moving-home experience.
Figma, Adobe Creative Cloud, SVGator, WordPress, Divi, MaxiBlocks, GitHub and Codex.
Read the full CV